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    The Sipsmith Blog

    CLOSED – Head of On-Trade Sales (UK)

    July 22, 2019
    Clover Club

    We are looking for an inspiring and experienced On Trade sales person to join Sipsmith and lead our dynamic and hardworking On-Trade sales team. Sipsmith was started in 2009 by our founders Fairfax, Sam, and Jared. Their mission was to open the first copper distillery in London in almost 200 years and bring London Dry Gin back to the city where it made its name, and to make gin the way it used to be made and the way it should be made. Since then we’ve grown tremendously, acquiring new stills, recruiting new drinkers, moving premises to Chiswick, and building on our great team. Moreover, we’ve recently joined forces with Beam Suntory to help us take Sipsmith to all four corners of the globe. Beam Suntory is a company that values heritage, craftsmanship and people as much as we do, opening up exciting new opportunities for the team and the business. In addition, at Sipsmith we strive to be a great place to work where everyone can be creative, autonomous, and have lots of fun. It’s our team here who drive our great culture and every character at the Distillery makes our business what it is (on top of our world class gin). We work very hard to ensure that everyone in the business loves what they do and feels like part of the family. We are looking for someone for whom this resonates with and who is excited to be a great addition to the Sipsmith family from the word ‘go’.

    Title:                    Head of On-Trade Sales (UK)

    Based at:              Sipsmith Distillery, 83 Cranbrook Road, London W4 2LJ

    Reports to:           Head of Sales

    Salary:                  Competitive + Benefits

    Key Responsibilities:

    – Develop and implement a 3-year commercial strategy for the UK On-Trade

    – Manage the UK On-Trade P&L with support from Head of Sales

    – Manage & support key UK customer relationships

    – Motivate, mentor, and inspire a dynamic team to deliver against company goals

    – Develop Senior Sales Team and support team growth and accountability

    – Set KPIs for all On-Trade sales team individuals

    – Deliver sales performance discipline within the channel using our CRM (Salesforce), commercial sales tools, and online data trackers

    – Analyse and report on internal and external sales data alongside the On-Trade Brand Manager

    – Own the rolling sales forecast and work with the Senior Sales Team to deliver this monthly

    – Deputize for Head of Sales when absent

    – Maximize new business opportunities and stay on top of market trends

    – Develop and implement monthly reports for Head of Sales and the Exec

    – Work closely with Head of UK Marketing and Head of Off-Trade to ensure the UK commercial strategy compliments the overriding brand strategy

    – Identify key areas for improvement in sales process

    Essential Skills:

    – Strong commercial acumen

    – Exceptional people management skills

    – A wizard at turning analysis and problem-solving into opportunities

    – Proficient in running Sales Force or a similar CRM mechanic

    – Excellent interpersonal and communication skills

    – Strong negotiation skills

    – Results-driven

    – Plate-spinning brilliance and calm under pressure


    – 10 years in the On-Trade industry or 5 years in management within the On-Trade

    – Proven track record of strategy development and profit and sales growth

    – Experience of managing teams


    How to apply:

    Please send your CV to [email protected] with the subject title ‘Head of UK On-Trade Sales’ and a cover letter explaining your experience and why you would be a great fit for Sipsmith.

    Closing date for applications: Closed

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