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The Sipsmith Blog

Vacancy – Off-Trade Grocery Sales Executive – CLOSED

August 17, 2017
The International Team Sipsmith

Sipsmith was started in 2009 by our founders Fairfax and Sam with the mission to open the first copper distillery in London in almost 200 years and bring London Dry Gin back to its home; made the way it used to be and we think should be. Since then we’ve grown tremendously, acquiring new stills, recruiting new drinkers and building on our great team as well moving premises to a new site in Chiswick, West London. Moreover, we’ve recently joined forces with Beam Suntory, a company which values heritage, craftsmanship and people as much as we do and the opportunities for our team and brand are now even more exciting.

In addition, at Sipsmith we like to think we have created a great place to work where you can be creative, autonomous and have lots of fun at the same time.  We believe that it’s our team here that drives our great culture that makes our business what it is (on top of our world class gin), so we work very hard to ensure that everyone in the business loves what they do and feels like part of the family.  We are looking for someone for whom this resonates with and will be a great addition to the bus from the word ‘go’.

 Title:               Off-Trade Grocery Sales Exec (Tesco and other UK supermarkets)

Report to:       Zara Colbeck, Head of Off-Trade

Based at:         Sipsmith Distillery, 83 Cranbrook Road, London W4 2LJ

Salary:             Competitive, with bonus + benefits

Profile:            This is a great opportunity to join Sipsmith at an exciting time and to help develop this key channel for the UK business. The Off-Trade Grocery Sales Executive role will support the Head of Off-Trade in bringing to life the overall channel strategy with a keen focus on the grocery market.  The role will involve developing and delivering customer plans/campaigns, meeting and inspiring store and regional teams, analysing data to find key opportunities, managing the administrative tasks required of the grocery accounts and growing the overall revenue stream of this channel in line with company strategy.

Knowledge, Skills and Experience:

  • Passionate, determined, outgoing
  • Organised and able to manage several projects at one time
  • Able to understand data and draw meaningful insights and suggestions
  • Works well autonomously and happy to be out of office 2-3 days a week
  • Team player that will help across all parts of the business when needed
  • Problem solver and planner
  • Clean driving licence
  • FMCG/Retail experience is not a prerequisite but will be considered favourably

Key Responsibilities include:

 Tesco Account Support

This role will be highly focused on the Tesco account and will involve spending time in stores and meeting teams to inspire and educate about the brand.  This person will be essential in developing and landing the Tesco strategy plan and will work on in-store campaigns and partnerships.  3 days a week will be dedicated to this area.

Other Grocery Account Support

This role will give you the opportunity to look at the other leading grocery customers and support the Head of Off -Trade to deliver strong annual plans across the channel

 Data Reporting and Analysis

The applicant will need to be commercially minded and confident in working with excel to run data analysis and reports on all key customers.  You will be tasked with running weekly reports and drawing conclusions from the models and data generated and presenting this back to management.

 General  Support

Part of your role in this channel will be supporting the Off-Trade as a whole.  You will work closely with the team to help develop and evolve the strategic plan to influence business, that in turn, increases distribution and rate of sale.  You will be expected to creatively come up with ways to communicate, inspire and sell the products in the portfolio to all of the accounts using the tools and mechanics available.  There will be administrative responsibilities including customer forms, new line forms and CRM management (a business system used internally) as well as consumer facing activities such as samplings, brand experiences and masterclasses etc.

 Competitor insights

An important part of this role requires you to monitor competitor behaviour in the retail market.  This will include documenting price, promotions, secondary space and new lines in the grocery market.

Other Responsibilities:

  • Running Sipsmith Distillery Tours, Meet the Producer Events and other customer facing opportunities.
  • Supporting the Events and Sales team at Trade and Consumer shows
  • Acting as an ambassador for Sipsmith in all areas of customer contact.

Final notes:

The Off-Trade Grocery Sales Executive role requires initiative, commitment, hard work and general all round brilliance.  You will be working directly with the Head of Off-Trade as well as other stakeholders in the business and so you will have the opportunity to learn a huge amount on your career journey.

The candidate will be results-orientated with an ambitious attitude and be able to work tirelessly, speedily and efficiently to ensure results.  A commercial brain is a must with a good grasp of building spreadsheets and analysing data in excel.

Organisation is also a key part of the role and so the applicant must consider themselves to have a highly structured attitude to work with demonstrable experience of how they organise their time, work load and the tasks at hand.

A flexible approach to work is essential as you will be required to put in time some evenings and weekends but there are plenty of perks along the way that come with it.

Professional, personable, presentable and fun; the bottom line is you will be a brand ambassador for the first copper distillery in London for nearly 200 years.

How to apply:   Please send your CV to [email protected] with the subject title ‘Off-Trade Grocery Exec’ and a cover letter explaining your experience and why you would be a good fit for Sipsmith. Closing date for applications: Friday 25th August.

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