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The Sipsmith Blog

Celebrate World Bartender Day with our Charity Cocktail E-Guide

in Distillery News February 19, 2021

This World Bartender Day (24th February), we are celebrating our friends in the industry, and supporting The Drinks Trust, a charity close to our hearts, with our new pocket-sized cocktail e-guide: ‘Bartenders’ Secrets to Citrus and Gin’. Available to download for £5 on our online Gin Shop, your entire donation will go to The Drinks Trust. Inside, you’ll find ten bar-quality citrus Sipsmith Gin cocktails, created by extraordinarily talented bartenders from three of the World’s Best Bars.

Photo credit: The Connaught

OFFICIAL CHARITY PARTNER: THE DRINKS TRUST

We are proud to mark our official partnership with The Drinks Trust this World Bartender Day with our bartender-led charity cocktail e-guide. The Drinks Trust is a UK charity set up in 1886 during a drinks industry recession to support the people in the drinks industry workforce. Named ‘The Benevolent’ until it’s renaming as ‘The Drinks Trust’ in March 2020, it is now just as important to support this cause as it was at its inception, in light of the effect the Coronavirus pandemic has had on the industry. As well as supporting those who have faced difficulties, the charity also strives to enable the members of its community to thrive and succeed in their professions. Read more about the work and history of The Drinks Trust here.

INSIDE THE GUIDE

Inside our pocket-sized cocktail e-guide, you’ll find a mobile-friendly collection of 10 sensational cocktails, each designed by some of the world’s most extraordinary bartenders. We collaborated with three of the World’s Top 100 Bars, including The Connaught (ranked #1 in the world in 2020), Artesian (#41) and Happiness Forgets (#78). Featuring diverse teams from all around the world, each cocktail features their bartender’s secret on achieving the perfect serve.

A THANK YOU FROM SIPSMITH

As a small token of our thanks for your donation, sippers in the UK will receive a £5 discount on our online Gin Shop with each purchase of our e-guide. Find your code in the guide – T&Cs apply.

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